Cork Tech Talk Blog

The creative use of decorative specialty UV printed coatings is opening the eyes of brand managers and impulse buyers alike. These attention demanding special effects UV coatings are proving to be capable of differentiating products and increasing impulse sales for retailers.

What are the forces that stimulate us as we shop? Why is it that more often than not we leave a store with more than we set out to buy? Most of our high frequency shopping is done at the supermarket where supplies of daily used consumables are replenished. We typically go to the store with either a fixed mental or written shopping list. Most of us find that any shopping list that we started out with is expanded quickly as we react to various stimuli as we traverse stores aisles and indulge in impulse buying.

Read more: UV Coatings Change Impulse Buying Dynamic

Since March 2008, Ultraviolet (UV) and Electron Beam (EB) ink, coating and adhesive formulations have been used in direct contact with food products. The change came about due to the efforts of the RadTech Food Packaging Alliance which was able to obtain FDA clearance for a number of UV/EB raw materials. This important FDA position allowed printers and converters to print, coat, and use adhesives on substrates where there is anticipated to be direct contact with some foods.

Read more: UV/EB FDA Clearance For Direct Food Contact

The Green Movement

Probably the most basic understanding of the Green Movement is the support of environmentally friendly products, while opposing those that give the potential to pollute or otherwise harm the environment. However, worldwide the Green Movement has moved on to have a broad political agenda. The movement can be traced back in history to the 1970’s and further to the 1930’s, and even earlier.

Read more: Green, Sustainable & A Smaller Carbon Footprint

Nearly 7 million tons of coated paper, paperboard and cardboard, are manufactured worldwide annually. The dominant coating material is petroleum based polyethylene (PE). Currently, alternative coating materials that don’t cause environmental harm throughout their life cycle are being sought because of consumer, political, and legislative pressure to reduce fossil fuel based plastics use.

Read more: Replacing Poly (PE) Coated Paper & Board

UV energy curing inks, coatings and varnishes provide the printer with many advantages and benefits over so called conventional products. These conventional products may be solvent or aqueous types in the case of flexo and gravure or oxidizing types in the case of litho or letterpress or a variety of types in the case of screen printing.

Read more: UV Inks & Coatings Offer Advantages When Foil Stamping

June brings on summer in the northern hemisphere and with it the possibility of high temperatures and high humidity. The last decade has brought on several unusually hot summers and even warmer than usual winters. Whether or not global warming is caused by industrialization and its practices or the result of a natural global cycle, we are faced with coping with the extremes.

Read more: Is it the Weather?
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About the Author

Elmer W. Griese Jr, having accumulated 35+ years of knowledge working in the coatings and printing ink industries has now authored the Cork Tech Talk News, newsletter since 1992 producing 112 issues. He remains dedicated to educating and illuminating technological progress that offers the potential to advance coating technology and its applications.

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