Cork Tech Talk Blog

Soft Touch coatings are able to provide products with a unique soft, warmer, more comfortable, luxurious, feel that humans intrinsically desire. The tactile, haptic effect provided is able to enhance the sensory perceptions of the consumer. Soft Touch coatings unquestionably add value to products as they impart appealing visual and tactile properties, setting products apart in the marketplace.

It’s been long known that humans have an affinity for soft things. Because of this there is an ongoing global marketing trend to offer Soft Touch coatings to satisfy consumers and alter buying trends. Soft Touch coatings are being applied across a wide range of consumer product applications including automotive interiors, appliances, and consumer electronics, packaging, and labeling products. The result is the creation of a soft feel on ordinary paper, plastic, and metal substrates that is appealing to consumers, and adding value.

Read more: Soft Touch Coatings Raise the Bar

Specialty UV coatings give printers and brand managers alike the opportunity to create a product marketing advantage. Today, UV coatings that provide a smooth matte finish on a printed substrate are available from Cork Industries to create both whiteboard & chalkboard surfaces on a variety of common printable and coat-able substrates. Everyone should be familiar with dry erase white board and chalk “black” board writing surfaces. Think school, but what about other new creative applications for these UV coatings?

Read more: Dry Erase Whiteboard & Chalkboard UV Coatings

Why use Aqueaous Coatings in Lithography? Productivity!

When a sheetfed offset lithographer is asked, “Why do you use overprint varnishes?” The stock answer is that conventional oleoresinous overprint press varnishes are used to protect conventional litho inks. An expanded answer adds that rub and scuff resistance can be improved and the finish can range from gloss to matte, etc.

Somewhat the same answer is given by many when they are asked, “why are aqueous coatings used”? However, the really knowledgeable aqueous coating user answers that, productivity is the main reason to use aqueous solutions!

Read more: Aqueous Coatings Boost Litho Productivity

The creative use of decorative specialty UV printed coatings is opening the eyes of brand managers and impulse buyers alike. These attention demanding special effects UV coatings are proving to be capable of differentiating products and increasing impulse sales for retailers.

What are the forces that stimulate us as we shop? Why is it that more often than not we leave a store with more than we set out to buy? Most of our high frequency shopping is done at the supermarket where supplies of daily used consumables are replenished. We typically go to the store with either a fixed mental or written shopping list. Most of us find that any shopping list that we started out with is expanded quickly as we react to various stimuli as we traverse stores aisles and indulge in impulse buying.

Read more: UV Coatings Change Impulse Buying Dynamic

Since March 2008, Ultraviolet (UV) and Electron Beam (EB) ink, coating and adhesive formulations have been used in direct contact with food products. The change came about due to the efforts of the RadTech Food Packaging Alliance which was able to obtain FDA clearance for a number of UV/EB raw materials. This important FDA position allowed printers and converters to print, coat, and use adhesives on substrates where there is anticipated to be direct contact with some foods.

Read more: UV/EB FDA Clearance For Direct Food Contact

The Green Movement

Probably the most basic understanding of the Green Movement is the support of environmentally friendly products, while opposing those that give the potential to pollute or otherwise harm the environment. However, worldwide the Green Movement has moved on to have a broad political agenda. The movement can be traced back in history to the 1970’s and further to the 1930’s, and even earlier.

Read more: Green, Sustainable & A Smaller Carbon Footprint
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